#1 Ranked AI Sales Call Simulator

AI Sales Readinessfor Distributed Teams

One Standard. Every Rep. Every Location.

Simmie turns the conversations that decide revenue into realistic AI simulations. Your people practice. Simmie scores them against your standard, identifies the gaps, builds recommended training, and shows managers who's ready - before the customer finds out.

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  • SOC 2 Type II
  • Microsoft Azure
  • 40+ languages
  • Works alongside your stack
Real AI Sales simulation data across industries, proven at scale
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Rubrics Built
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The blind spot

The conversations that decide the number are the conversations managers see the least.

Every organization has a standard. The problem is proving that standard survives contact with a real customer.

Don't wait for the customer to tell you who wasn't ready.

Training measures what people were shown.

Course completed. Video watched. Meeting attended. None of it tells you what happens when the customer pushes back.

Managers can't hear enough conversations.

Across five branches, fifty reps, and constant turnover, the standard starts living in everyone's head differently.

Production tells you too late.

By the time conversion drops, an account is lost, a patient walks, or a new hire washes out, you've already paid for the lesson.

Built around the conversation

Same readiness problem. Different conversations.

Simmie adapts the simulations, personas, scoring rubric, and readiness gate to the work your team actually does.

01 / Staffing & Recruiting

Know which recruiters are ready to dial.

Hiring-manager cold calls, fee objections, candidate fallout, counteroffers, dormant-account reactivation, and difficult client conversations.

Simmie for Staffing & Recruiting
02 / Wealth Management

Test the conversation, not the CE completion.

Rollovers, fee conversations, market drawdowns, complex products, client retention, and firm-approved language.

Simmie for Wealth Management
03 / Insurance

Every producer should handle the objection the same way.

Benefits renewals, coverage objections, price comparisons, compliance language, and retention conversations.

Simmie for Insurance
04 / Home Services

Protect the leads you already paid for.

Price shoppers, booking calls, unsold estimates, competing quotes, and in-home objections across every branch.

Simmie for Home & Field Services
05 / Real Estate

The license covered the contract. Not the conversation.

Listing appointments, commission objections, expired listings, owner prospecting, BOVs, and price reductions.

Simmie for Real Estate Brokerages
06 / Inside Sales

Don't use live leads to find out who can sell.

Put new hires through realistic calls, set a passing standard, and release them to live leads only when they clear it.

Simmie for Inside Sales Floors
07 / Healthcare & Dental

Every location books like your best location.

New-patient calls, fee objections, treatment plan presentations, insurance questions, recall, and membership conversions.

Simmie for Dental, Medical & Wellness
08 / Franchise

You can inspect a location. Not a phone call.

CSR intake calls, price shoppers, brand-standard scripts, new-unit onboarding, and certification by location across every unit.

Simmie for Franchise Systems

Selling something else?

The engine is the same. Tell us the conversation that decides your revenue and we'll build the simulation and the rubric around it.

Schedule Consultation

Turn your standards into measurable practice paths

01
Build

Turn your standard into a simulation

Drop in a website, playbook, pitch deck, or brochure. Simmie builds a realistic simulation with buyer personas, objections, and scoring drawn from your materials - no setup or implementation timeline.

1

Drop in any source

Website URL
Playbook PDF
Pitch Deck
Marketing Brochure
Building your simulation…
2

Ready in under 60 seconds

VP of Operations @ Acme Logistics

Skeptical buyer • Budget conscious • Prefers data over pitch

DiscoveryPricing objectionCompetitor comparison
02
Practice

Reps practice real conversations

Every rep runs real-time, two-way voice conversations against your standard - cold calls, objection handling, discovery - as many times as it takes to get ready.

Simmie AI Sales Call Simulator live session header showing buyer persona Marisol Veyra-Kline, Director of Revenue Enablement, with Video, Start Simulation, and End call controls.
03
Score

Every call gets scored against your standard

No opinions, no gut calls. Each session returns an objective score, a pass or not-pass against your bar, and a written evaluation of exactly what worked and what cost the deal.

Simmie session scorecard showing an overall score of 51 percent marked NOT PASS, with an evaluation summary explaining that the caller used a generic pitch, shallow discovery, and asked for a demo prematurely.
04
Coach

AI Coach helps your reps close the gaps quicker

Simmie surfaces the exact moments that lost the call and prescribes targeted drills - so improvement is visible and consistent across the team.

05
Manage

Managers watch the magic happen from their dashboard

Every session, score, and readiness signal rolls up into one live view - so managers see who is ready, who is improving, and who needs attention without reviewing a single call by hand.

Simmie AI Sales Call Simulator Team Performance Overview dashboard with metrics for active reps, average score, improving, ready, and needs attention, plus a team table tracking each rep's sessions, practice time, score, trend, and readiness.

The important part

AI roleplay is getting easy. Trusting the score is not.

Almost any AI can hold a conversation now. That doesn't mean you should use its opinion to decide whether somebody is ready for a customer.

Simmie is built around the score.

Your rubric

You decide what good looks like: discovery, required language, objection handling, qualification, compliance behaviors, closing, escalation.

Calibrated scoring

Reference conversations are hand graded and used to calibrate scoring against your standard.

Evidence attached

Transcript, scoring breakdown, reasoning, timestamp, and rubric version can sit behind every result.

Ready / Not Yet

Set the threshold. Clear it: ready. Miss it: practice the gap and run it again.

From training activity to operating signal

Readiness becomes something you can manage.

Faster ramp

New hires get dozens of difficult conversations before the first real one.

Less manager bottleneck

Managers coach against evidence instead of spending hours producing the evidence.

Protected opportunities

Paid leads, accounts, patients, candidates, and appointments stop being the training environment.

Earlier intervention

See the rep who's stuck before the production numbers expose it.

Consistent execution

One standard survives across managers, offices, branches, and regions.

Defensible decisions

When someone passes, or doesn't, there is a record showing why.

Built for Enterprise

Enterprise-ready from day one

Connect Simmie to the systems your team already uses, stay compliant in regulated industries, and train distributed teams in 40+ languages, all to the same standard.

Integrate With Your Stack

AI sales simulations that connect to the systems your team already uses

Launch Simmie from your existing workflows through MCP and enterprise integrations. Connect CRM, ATS, and LMS platforms, sales enablement tools, Microsoft Teams, Copilot, ChatGPT, Claude, Slack, and internal AI agents, so your systems can call Simmie directly to create simulations, assign practice, retrieve readiness data, and trigger coaching workflows.

Regulatory Adherence

Detect deviations from critical compliance standards including FINRA, SEC, EEOC, FDA, and Fair Hiring mandates.

"License to Sell" Gate

Require reps to pass a competency benchmark before they're allowed to contact customers or access live leads.

Audit-Ready Logs

Replace subjective sign-offs with objective scoring, recordings/transcripts, and exportable proof tied to each rep.

Zero Recording Risk

Generate coaching insights from simulations - without relying on real customer calls or consent complexity.

Simple Team Pricing

One annual license.
Your reps, coached and ready.

Practice, coaching, recommendations, and readiness tracking - all calibrated to your team's standards.

Annual License (Priced By Team Size & Integrations)

Pricing built around your team

Every rollout is scoped to your team size, integrations, and goals - so let's talk. We'll walk you through the platform and put together pricing that fits.

  • Full platform access
  • Personalized Recommendations
  • Manager dashboards & analytics
  • AI Coach + AI Builder
  • Certification & readiness tracking
  • Custom rubrics & scenarios

Request pricing

Tell us about your team and we'll send pricing built for your size and setup.

We'll only use your details to talk pricing. No spam.

Need SSO, in-tenant deployment, or advanced enterprise rollout? See our Enterprise platform.

Not ready for a full rollout? Start with a Team Readiness Assessment.

What Sales Leaders Are Saying

Real feedback from sales leaders running Simmie with their teams.

On Platform Realism
"It was tremendously realistic and accurate."
On Training Impact
"This is exactly what I had dreamed of. It's exactly what we need."
On the Problem
"Training salespeople on extremely complex, emotional calls is time-consuming and difficult to scale for quality assurance."

Straight answers

What buyers ask first

Everything sales leaders ask before rolling Simmie out to their team.

Yes, but roleplay is only the input. Simmie uses realistic AI simulations to generate evidence of how someone performs, scores the conversation against your standard, and turns that into a measurable readiness signal.
If all you need is practice, a bundled roleplay tool may be enough. Simmie is designed for organizations that want to use the result operationally - to compare teams, identify gaps, set thresholds, certify readiness, and maintain evidence behind the decision.
Your rubric is tested against human-scored reference conversations so the scoring can be evaluated and adjusted before you rely on it. The point is to make the score consistent enough to support a real decision.
Yes. Build from your website, playbooks, scripts, presentations, recordings, or a plain-English description of the conversation you want your team to practice.
No. Simmie works alongside your existing training and enablement systems. Those systems deliver knowledge. Simmie measures whether someone can apply it in conversation.
That's one of the primary use cases. Scores can roll up by rep, team, branch, office, or region against the same standard.
Sales readiness is the discipline of making sure every rep can actually perform the conversations their role requires - before they're in front of a real buyer. It goes beyond sales training, which delivers knowledge: readiness proves capability. The challenge has always been measurement, because 'ready' feels subjective. Simmie makes it objective with scoring rubrics. You define what a strong conversation looks like - the questions that must be asked, the objections that must be handled, the outcomes that must be reached - and every simulated call is scored against that rubric. That turns readiness into a number you can track by rep, team, skill, and scenario, so you can see who's ready, who isn't, and exactly which skills to close before it costs you a deal.
More than an AI sales call simulator. Simmie combines realistic sales simulations with skill-gap detection, personalized recommendations, and measurable readiness tracking - so you don't just practice calls, you assess every rep against your standard, find the exact gaps, and prescribe the training that closes them.
The Simmie Builder Assistant turns your sales scripts, playbooks, and call recordings into realistic practice simulations automatically. Paste your content, and Simmie builds an interactive scenario complete with a persona, scoring rubric, and adaptive conversation flow. You can also upload recorded calls and the platform will generate new simulations from the transcript. The Simmie Builder Assistant is included in all plans.
AI Coaching is the autonomous coaching layer included in every plan. After each simulation, it analyzes the rep's performance, identifies skill gaps, and delivers targeted coaching through interactive chat - debriefs, skill gap analysis, and prescribed drill plans tailored to each rep. It's how you coach every rep on every session without booking your calendar.
A computer or mobile device with a browser and a microphone. Simmie runs entirely in the browser - nothing to download, install, or roll out through IT. A headset is recommended for the best voice simulation experience, but a built-in microphone works fine. Reps can drill from anywhere they already work.
Most training tools give your reps content to watch. Simmie gives them conversations to practice. Our AI personas respond in real time with natural voice, adapt to what your reps say, and push back the way your real buyers do. Every call is scored against your rubric so feedback is measurable and specific, not generic tips. You can upload your scripts, playbooks, and recorded calls to build simulations that match exactly what your team faces in the field. It's autonomous coaching infrastructure, where the practice and the coaching happen without a manager in the room.
Simmie is SOC 2 Type II certified and built on Microsoft Azure. Your call recordings, simulations, and performance data are never shared. SSO, directory sync, and audit trails are included. Talk to sales about additional security requirements for your organization.
Training is something you deliver. Readiness is something you can prove. Training answers 'did the rep receive the material?' and gets recorded as completion and attendance. Readiness answers 'can the rep actually perform the conversation?' and gets recorded as a score against your rubric. Most teams have plenty of training and still can't tell you which reps are ready to handle their hardest objection. Simmie doesn't replace your training - it tells you whether the training worked.
The framing matters, and we've designed the two sides of the product differently on purpose. Managers use Simmie to know who's ready. Reps use Simmie to get ready. In the app, a rep's experience is built around practice, targeted drills, beating their previous score, and preparing for real conversations - developmental rather than supervisory. In practice, most reps prefer making their mistakes against an AI buyer instead of on a live opportunity where it costs them commission.
You build the rubric once, centrally, and every location practices and gets scored against that exact standard instead of a local interpretation of it. Because the scoring is calibrated rather than left to each manager's judgment, a score in one branch means the same thing as a score in another. You can roll readiness up across the entire network or drill into a single office, team, or rep to see precisely where the standard is drifting - usually well before it shows up in a lost deal or a complaint.
No. Simmie supports 40+ languages, so reps practice in the language they actually sell in while the scoring stays consistent across all of them. That means a distributed team can hold one standard without losing the nuance of how a conversation really goes in each market.
Most teams are running simulations within a week. There's nothing to install and nothing for IT to deploy, since Simmie runs entirely in the browser. The Builder Assistant turns your existing scripts, playbooks, and recorded calls into scenarios and rubrics automatically, so you're not starting from a blank page. Enterprise rollouts with SSO, directory sync, and custom integrations typically take longer depending on your security review.
No. It removes the part of coaching that doesn't scale. A manager can't sit in on every rep's practice reps, listen to every call, or run a consistent debrief forty times a week. Simmie handles the repetition and the scoring, then hands your managers something they've never had: a specific, evidence-backed picture of who needs help and on exactly which behavior. Your managers spend their time on the coaching conversations that actually require a human.
Simmie is designed to reach into your existing environment rather than become another destination reps have to remember to visit. Through MCP and enterprise integrations, it connects to Microsoft Teams and Copilot, your CRM, your LMS and enablement stack, and assistants like Claude and ChatGPT - so your systems can create simulations, assign practice, pull readiness data, and trigger coaching workflows directly.

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Get everyone above the bar

Assess your team, identify the gaps, and assign the practice that helps every rep improve faster.

Don't know where to start? Schedule a Consultation