The Sales Readiness Layer for Consultative Selling Teams

Better Team Performance. Zero extra time.

Simmie turns your playbooks, real calls, and manager know-how into a calibrated readiness standard - then assesses every rep against it, finds the gaps, and prescribes the exact AI simulations to close them.

Practice, assess, and certify every rep before the real conversation. Accessible from Copilot, ChatGPT, Claude, Teams, or your CRM.

Real simulation data across industries, proven at scale
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Simulated Minutes Assessed
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Rubrics Built
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Languages Supported
SOC 2 Type II
Microsoft for Startups
NVIDIA Inception
Know Every Gap

Every rep has a different gap. Simmie shows you exactly where.

Your top performers, average performers, and new hires do not need the same coaching. Simmie analyzes every simulation against your rubric, identifies patterns across skill levels, and recommends targeted AI simulations for each rep.

Simmie Team Performance Overview dashboard shown on a laptop, with metrics for active reps, average score, improving, ready, and needs attention, plus a team table tracking each rep's sessions, practice time, score, trend, and readiness.
The Questions You Are Already Asking

Who is ready?

You already know the questions. Simmie helps you answer them. Then automatically builds targeted AI simulations to help bridge the gaps.

How Simmie Works

The Simmie Sales Readiness System

Define the standard. Measure performance. Drive measurable improvement.

1

Define the Standard

Upload your playbooks, scripts, enablement materials, recordings, or methodology. Simmie turns them into rubrics, personas, scenarios, and scoring criteria.

2

Assess the Rep

Reps complete realistic AI simulations and conversations, each scored against your standard.

3

Identify the Gaps

Pinpoint skill gaps across reps, teams, roles, and scenarios to see who is strong or improving.

4

Assign the Right Practice

Simmie recommends targeted simulations and coaching paths based on each rep's actual gaps.

5

Track Readiness Over Time

Measure improvement, certification, skill adoption, and readiness across the whole team.

We Know Your Industry

Simulations need to match the conversation your team actually has.

Generic roleplay does not work for complex consultative selling. Your reps are not just reading scripts. They are navigating trust, timing, compliance, objections, product knowledge, qualification, urgency, and next-step commitment.

Built for high-stakes teams

Simmie is built for teams where every conversation matters, not generic script reading. When trust, compliance, and a high-value buyer are on the line, practice has to be just as real.

Use Simmie for

  • Enterprise recruiting and staffing
  • Wealth management and financial advisory
  • Healthcare and patient-facing sales
  • Insurance and benefits
  • Real estate, CRE, and investment sales
  • BPO, call center, and inside sales
  • Complex SaaS discovery and consultative sales
  • Regulated industries where records matter

Industry-specific simulations

Cold callsDiscovery callsObjection handlingCandidate screeningClient intakeCompliance-sensitive conversationsNegotiationRenewal and retentionWin-back conversationsCertification and license-to-sell
The readiness Engine

Turn your standards into measurable practice paths

01
Build

Turn your standard into a simulation

Drop in a website, playbook, pitch deck, or brochure. Simmie builds a realistic simulation with buyer personas, objections, and scoring drawn from your materials - no setup or implementation timeline.

1

Drop in any source

Website URL
Playbook PDF
Pitch Deck
Marketing Brochure
Building your simulation…
2

Ready in under 60 seconds

VP of Operations @ Acme Logistics

Skeptical buyer • Budget conscious • Prefers data over pitch

DiscoveryPricing objectionCompetitor comparison
02
Practice

Reps practice real conversations

Every rep runs real-time, two-way voice conversations against your standard - cold calls, objection handling, discovery - as many times as it takes to get ready.

Simmie live simulation header showing buyer persona Marisol Veyra-Kline, Director of Revenue Enablement, with Video, Start Simulation, and End call controls.
03
Coach

AI Coach helps your reps close the gaps quicker

Simmie scores every session, surfaces the exact moments that cost the deal, and prescribes targeted drills - so improvement is visible and consistent across the team.

04
Manage

Managers watch the magic happen from their dashboard

Every session, score, and readiness signal rolls up into one live view - so managers see who is ready, who is improving, and who needs attention without reviewing a single call by hand.

Simmie Team Performance Overview dashboard with metrics for active reps, average score, improving, ready, and needs attention, plus a team table tracking each rep's sessions, practice time, score, trend, and readiness.
Built for Enterprise

Enterprise-ready from day one

Connect Simmie to the systems your team already uses, stay compliant in regulated industries, and train distributed teams in 40+ languages, all to the same standard.

Integrate With Your Stack

AI simulations that connect to the systems your team already uses

Launch Simmie from your existing workflows through MCP and enterprise integrations. Connect CRM, ATS, and LMS platforms, sales enablement tools, Microsoft Teams, Copilot, ChatGPT, Claude, Slack, and internal AI agents, so your systems can call Simmie directly to create simulations, assign practice, retrieve readiness data, and trigger coaching workflows.

Regulatory Adherence

Detect deviations from critical compliance standards including FINRA, SEC, EEOC, FDA, and Fair Hiring mandates.

"License to Sell" Gate

Require reps to pass a competency benchmark before they're allowed to contact customers or access live leads.

Audit-Ready Logs

Replace subjective sign-offs with objective scoring, recordings/transcripts, and exportable proof tied to each rep.

Zero Recording Risk

Generate coaching insights from simulations - without relying on real customer calls or consent complexity.

40+ languages supported

Train your global team in the language they sell in.

From London to São Paulo to Singapore, Simmie runs realistic simulations and coaching in 40+ languages, so distributed teams practice to the same standard without losing nuance in translation.

EnglishSpanishFrenchGermanPortugueseItalianDutchMandarinCantoneseJapaneseKoreanHindiArabicHebrewTurkishPolishSwedishNorwegianDanishFinnishGreekCzechRomanianTagalogVietnameseThaiIndonesianUkrainian+ more

The Hidden Cost of DIY Coaching

Manual coaching doesn't scale.
It just burns out your best people.

Even if you had the time, the math doesn't work. Here's what it actually costs to coach reps yourself.

Context Jumping

Every rep is different. Different skill gaps, different deals, different personalities. Your brain has to reset between every single session.

15-20 min lost per rep

Setup & Debrief Time

Prep the scenario. Run the roleplay. Give feedback. Document it. That 15-minute practice just became 45 minutes of your calendar.

3x the actual practice time

Scheduling Headaches

Find a time that works. Reschedule when deals pop up. Chase down the no-shows. Repeat weekly for every rep on your team.

2-4 hrs/week in coordination

Turnover Multiplier

New hire? Start from scratch. Rep leaves? All that coaching walks out the door. High turnover teams never stop onboarding.

Endless restart loop

Sales coaching is one of the highest-ROI activities you can do.

But coaches don't scale.

For a team of 10 reps, quality coaching adds

8-12 hours/week

to an already overloaded manager's workload.

This is uncalculated time that never shows up on a calendar. It compounds with turnover - new hires reset everything. Outsource the repetitive work to infrastructure that actually scales.

Simple Team Pricing

One annual license.
Your reps, coached and ready.

Practice, coaching, recommendations, and readiness tracking — all calibrated to your team's standards.

Annual License (Priced By Team Size & Integrations)

Starting at$7,500/ year
  • Full platform access
  • Personalized Recommendations
  • Manager dashboards & analytics
  • AI Coach + AI Builder
  • Certification & readiness tracking
  • Custom rubrics & scenarios
Book a 20 Min Demo

Need SSO, in-tenant deployment, or advanced enterprise rollout? See our Enterprise plan.

Not ready for a full rollout? Start with a Team Readiness Assessment.

What Sales Leaders Are Saying

Real feedback from sales leaders running Simmie with their teams.

On Platform Realism
"It was tremendously realistic and accurate."
On Training Impact
"This is exactly what I had dreamed of. It's exactly what we need."
On the Problem
"Training salespeople on extremely complex, emotional calls is time-consuming and difficult to scale for quality assurance."

Frequently Asked Questions

Everything sales leaders ask before rolling Simmie out to their team.

The Simmie Builder Assistant turns your sales scripts, playbooks, and call recordings into realistic practice simulations automatically. Paste your content, and Simmie builds an interactive scenario complete with a persona, scoring rubric, and adaptive conversation flow. You can also upload recorded calls and the platform will generate new simulations from the transcript. The Simmie Builder Assistant is included in all plans.
AI Coaching is the autonomous coaching layer included in every plan. After each simulation, it analyzes the rep's performance, identifies skill gaps, and delivers targeted coaching through interactive chat — debriefs, skill gap analysis, and prescribed drill plans tailored to each rep. It's how you coach every rep on every session without booking your calendar.
A computer or mobile device with a browser and a microphone. Simmie runs entirely in the browser — nothing to download, install, or roll out through IT. A headset is recommended for the best voice simulation experience, but a built-in microphone works fine. Reps can drill from anywhere they already work.
Most training tools give your reps content to watch. Simmie gives them conversations to practice. Our AI personas respond in real time with natural voice, adapt to what your reps say, and push back the way your real buyers do. Every call is scored against your rubric so feedback is measurable and specific — not generic tips. You can upload your scripts, playbooks, and recorded calls to build simulations that match exactly what your team faces in the field. It's autonomous coaching infrastructure — the practice and the coaching happen without a manager in the room.
Simmie is SOC 2 Type II certified and built on Microsoft Azure. Your call recordings, simulations, and performance data are never shared. SSO, directory sync, and audit trails are included. Talk to sales about additional security requirements for your organization.

Get started

Get everyone above the bar

Assess your team, identify the gaps, and assign the practice that helps every rep improve faster.

Don't know where to start? Schedule a Consultation