AI roleplay simulations for sales readiness
Set the bar. Prove everyone clears it.
One standard. Every rep. Every location.
Define what a good conversation sounds like once. Simmie holds every rep to it, in every simulation and every uploaded call, and shows you who's ready before a customer finds out.
- Rubric-scored
- Audit-ready transcripts
- 40+ languages
- SOC 2 Type II
Just need practice? Try Simmie Practice
You're accountable for conversations you can't supervise.
Your reps have hundreds of conversations a week you'll never hear, across branches, territories, and time zones. You own the number those conversations produce. You can't sit in on any of them.
So right now you find out who wasn't ready the same way the customer does: after the call.
Your standards shouldn't depend on manager capacity.
You know what good sounds like. So do your managers. The standard was never the problem. The calendar is.
A manager with fifteen reps and a number to hit can't run every roleplay, review every call, and give every rep the reps they need. Coaching happens when there's time, and there's never time.
So the bar lives in a few heads instead of in every conversation.
AI sales simulations, scored on your rubric
Your standard,
in every conversation.
The same bar for practice and real customer conversations. Your managers define what good sounds like. Simmie makes it repeatable across every rep and location.
Only upload or record conversations you have permission to use, in line with your organization's privacy requirements.
See how we set up your standardSet the bar
Upload your playbook, your best calls, or your rubric. That's the standard.
Every rep practices against it
AI roleplay simulations with buyers who push back, scored on your rubric, on demand, at every location.
Every real call is held to it
Upload live calls or record field conversations and score them on the same rubric. One bar in practice and in the field.
You see who clears it
Rep by rep, location by location, with the transcript to back it up.
AI sales readiness, with evidence
The coaching continues when you're not in the room.
You don't have to be there. Your standard is. Every rep, every location, every week: practiced, scored, and proven against the bar you set. You open the dashboard and see who's ready.
Set the bar once. It never stops coaching.
Manager visibility
Know who's ready. Know who needs you.
See practice turn into progress, with clear readiness signals for every rep.
78 sessions this week
Trending up
vs. previous period
Focused coaching next
The team
6 reps · Demo readiness bar: 85+
| Rep | Sessions | Real calls | Practice | Last active | Average score | Real call avg | Trend | Readiness |
|---|---|---|---|---|---|---|---|---|
| Avery Bennett | 18 | 7 | 142 min | Today | 92 +4 | 90 | Improving | Ready |
| Jordan Ellis | 16 | 6 | 128 min | Today | 89 +4 | 87 | Improving | Ready |
| Maya Chen | 14 | 5 | 112 min | Today | 83 +4 | 81 | Improving | Developing |
| Noah Brooks | 12 | 5 | 96 min | 1d ago | 79 +4 | 77 | Improving | Developing |
| Sofia Ramirez | 10 | 4 | 84 min | 1d ago | 76 +4 | 74 | Improving | Developing |
| Ethan Parker | 8 | 3 | 64 min | 1d ago | 68 +4 | 66 | Improving | Developing |
Two reps meet the readiness standard. See what happens as the team practices.
Real practice. Measurable progress. Proven at scale.
- Simulated Minutes Assessed
- 100,000+
- Scoring Rubrics Built
- 4,000+
- Average Skill Lift
- 22%
- Languages Supported
- 40+
From the people leading the teams
What Sales Leaders Are Saying
Real feedback from sales leaders running Simmie with their teams.
“This is exactly what I had dreamed of. It's exactly what we need.”
“It was tremendously realistic and accurate.”
“Training salespeople on extremely complex, emotional calls is time-consuming and difficult to scale for quality assurance.”
Done-for-you onboarding & setup
You set the standard.
We configure the rollout.
A platform is only useful if it fits how your organization sells. We work with your sales and enablement leaders to connect the coaching workflow, rather than leave your team to assemble it.
Your team owns the standard. We handle the configuration.
Your agents and conversation sources
We connect your existing AI agents or help set them up, then configure workflows that use your actual sales conversations and approved transcripts to build simulations.
Your business context and playbook
We load your products, value propositions, competitors, customer profiles, sales playbook, and examples of strong selling so coaching reflects your business.
Your calibrated scoring standard
Together, we define the rubric and calibrate scoring against reference conversations. Teams share a consistent standard, with coaching targeted to each rep's gaps.
Your first simulations and coaching cadence
We create the initial practice scenarios, configure the recurring training workflow, and onboard managers to review readiness, progress, and exceptions.
Configured around your team.
Together, we define your conversation sources, agent workflows, integrations, and coaching cadence so your simulations reflect how your team actually sells.
No sales conversations to share yet?
No problem. We'll build your simulations from scratch.
Start with your playbook, scripts, or customer situations. Simmie draws from a database of more than 3,000 of the most common scenarios across consultative-selling industries, then tailors the buyer, situation, difficulty, and scoring to your business.
Use your actual sales conversations whenever you're ready to make simulations even more relevant. Bring in real objections, buyer priorities, and examples of what works for your team.
Discovery and qualification
Practice finding the real need, priorities, decision process, and constraints before recommending a solution.
Value and recommendation
Help reps connect the right solution to the buyer's goals and explain value in language that matters to them.
Objections and next steps
Rehearse common concerns, protect trust, and move the conversation toward a clear and useful next step.
Built for your industry. Personalized to the skill each rep needs to practice next.
Built around the conversation
Real conversations.
Training built for yours.
Your customers, your offers, and the skills your team needs. Explore personalized practice for your industry.
Financial Services
Rollovers, fee conversations, drawdowns
Insurance
Renewals, coverage objections, price shopping
Staffing & Recruiting
Cold calls, fee objections, counteroffers
Home Services
Booking calls, price shoppers, unsold estimates
Commercial Real Estate
Leasing tours, rate objections, tenant renewals
Margaret Ellison
Prospective financial services client
Financial Services“How would your approach protect my retirement plans?”
Selling something else? The engine is the same. Tell us the conversation that decides your revenue.
Schedule ConsultationBuilt for enterprise
Your workflow.
Your team.
Personalized coaching at scale.
Connect your CRM, ATS, LMS, and AI tools through MCP and enterprise integrations. Bring targeted simulations, practice assignments, and skill-development insights into the workflows your team already uses.
Support distributed teams in 40+ languages, with one shared standard and practice tailored to each rep.
Explore enterprise infrastructureConnected to your workflow
Practice Within Your Standards
Include required language, disclosures, and compliance behaviors in realistic scenarios so reps can rehearse responsible customer conversations.
Personalized Development
Use skill gaps to focus each rep's next simulation. Keep the goal consistent while helping people work toward it from different starting points.
Visible Skill Progress
Review session scores, transcripts, and coaching feedback to understand how each rep is developing and where to focus your support.
Flexible Training Sources
Use your actual sales conversations and approved transcripts to build simulations, or start with playbooks and scenarios. Personalize practice around the customer situations your team encounters.
Compatible with leading AI platforms
Your AI platform. One connected coaching loop.
Simmie works with ChatGPT, Claude, Grok, and Microsoft Copilot. Connect the AI tools your enterprise already uses to personalized AI roleplay simulations, calibrated scoring, and a full coaching loop.
Connections and supported workflows are configured during setup.
Straight answers
What buyers
ask first.
Everything sales leaders ask before rolling Simmie out to their team.
Have another question? Let's talkOne standard. Every rep. Every location.
Set the bar once.
It never stops coaching.
Start with a team assessment. See who clears your bar, where the gaps are, and which AI sales simulations each rep needs next.
Prefer to try the practice experience first? Explore Simmie Practice