About Us
We're building the future of how people learn to sell.
Key Metrics
We are pro's at customizing simulations to fit your company.
Why Simmie Exists
At Simmie, we started with a simple question:
Why do enterprises still evaluate critical, two-sided conversations using one-sided tools?
Training decks. Shadowing. Certifications.
None of them prove someone can actually perform when the conversation matters.
So we built something that does.
What Simmie Is
Simmie is an AI-powered communication simulation platform that allows enterprises to prove, measure, and document real-world communication competency before those conversations happen with customers, candidates, or clients.
Teams don't just learn what to say.
They demonstrate they can say it - under pressure, with nuance, and in context.
From discovery and objection handling to negotiation, compliance-sensitive disclosures, and difficult conversations, Simmie creates a defensible, repeatable way to validate readiness at scale.
Built From the Field — Not the Classroom
We didn't come from academia or theory.
We came from the sales floor, the recruiting desk, and the rooms where outcomes determine revenue, risk, and reputation.
What we learned was simple:
The best performers don't just know more.
They've practiced the right conversations - deliberately, repeatedly, and measurably.
Simmie turns that reality into an enterprise-grade simulation engine designed for onboarding, enablement, compliance, and ongoing certification.
From Practice to Proof
Every simulation captures how someone communicates - not just what they say.
Simmie analyzes:
- • Tone and pacing
- • Clarity and structure
- • Empathy and listening
- • Persuasion and objection handling
- • Policy and compliance adherence
The result is objective evidence of communication competency, not subjective opinion.
This gives Learning, Sales, HR, and Compliance teams a shared language—and a shared source of truth.
AI-Powered. Human-Centered.
Our AI does the heavy lifting: evaluating conversations consistently, instantly, and at scale.
But our focus is always human growth.
Behind every score is a person building confidence, judgment, and credibility.
That's why Simmie is designed to coach, not punish - and to elevate performance, not just track it.
From Texas to the Enterprise
We started in a coworking space in downtown San Antonio with one goal:
to bring enterprise-grade communication readiness to teams of any size.
Today, Simmie has been used across more than 110 countries in industries where conversations are complex, regulated, and high-stakes - staffing & recruiting, financial services, SaaS, and professional services.
Our Mission
To give enterprises a clear, defensible way to prove their people are ready for the conversations that matter.
Our Culture
We move fast.
We stay grounded in real conversations.
And we build for environments where performance must be demonstrated—not assumed.
- We build like engineers.
- We think like operators.
- And we care like coaches.
In the Media
Featured coverage and interviews about our journey
Live Interview: AI-Powered Sales Training
Watch our founders discuss the future of sales training on YouTube
Revolutionizing the $97 Billion Sales Training Industry
Featured in Startup to Follow on our AI innovation
Founders Interview: Ray Cantu & Eliot Gerstel
Deep dive into our journey building Simmie with Course Method
From Coworking Space to AI Sales Startup
Our origin story from Geekdom San Antonio
Join the movement.
Sales training is changing - and we're here to lead the next wave.
If you believe practice should be as real as performance, welcome to Simmie.