Dental groups · DSOs · Medical practices · Wellness brands
Every location books like your best location.
Simmie certifies your front desk staff and treatment coordinators on the patient conversations that decide your revenue - the new-patient call, the fee objection, the treatment plan presentation - and shows you, practice by practice, who's ready and who isn't.
No PHI. No live patients. Nothing to install.
Diane Whitfield
New patient - asking what a crown costs
You're paying to make the phone ring. You're not paying attention to what happens when it does.
Every new-patient call is an ad you already bought. The caller asks what a crown costs, or whether you take their insurance, and the answer they get decides whether they book - or whether they call the practice two miles away and ask the same question.
Nobody listens to those calls. Nobody scores them. And the person answering learned the job by doing it live, on real patients, for the first six weeks.
The new-patient call
Price-shoppers, insurance questions, “I'll call you back.” The call that costs the most to generate is handled by whoever is closest to the phone.
The treatment plan
The diagnosis is right. The presentation isn't. “Let me think about it” is a conversation problem, not a clinical one - and it walks out with the patient.
The turnover
Front office turnover resets your training investment every few months. Your best coordinator's approach lives in her head and leaves when she does.
One practice, you can hear. Twelve, you can't.
You know which of your locations converts and which one doesn't. You don't know why - because the reason happens in ninety-second conversations you'll never hear.
So training becomes a lunch-and-learn, a binder nobody opens, and a video course somebody marked complete. None of it tells you whether the person at the front desk in your newest location can actually handle a fee objection this afternoon.
The question you can't currently answer
“Which of my locations has someone answering the phone who shouldn't be?”
Readiness by location
Example- Riverside Dental5 / 5
- Northgate Family3 / 5
- Lakeview Smiles2 / 6
- Westfield (opened May)0 / 4
Same ad spend. Same fee schedule. Westfield has nobody cleared to handle a new-patient call, and the production report won't say so for another two months.
Practice the conversation. Get scored on it. Prove it.
Build the scenarios you actually face
The price-shopper. The patient who was quoted less elsewhere. The $4,800 treatment plan with no insurance coverage. The six-month recall nobody wants to make. Describe it in plain English; Simmie builds it.
Staff practice on simulated patients, not real ones
Live voice conversations with realistic patient personas. Hesitant, price-sensitive, skeptical, in a hurry. As many attempts as it takes, and no patient pays for the learning curve.
Every conversation is scored against a calibrated rubric
Not a participation grade. A consistent, defensible score on the specific behaviors that move case acceptance - with the transcript attached.
You see readiness across every location
One dashboard. Who has passed, who hasn't, which location is behind, and which behavior is failing across the whole group.
Practice is easy to buy. Trustworthy scoring is not.
AI roleplay is showing up as a checkbox feature inside a dozen training platforms right now. All of it does roughly the same thing: it lets someone practice and hands back some encouraging feedback.
None of it will tell you that a person isn't ready to talk to a patient.
That's the part we built. Simmie's rubrics are calibrated - scored against hand-graded reference conversations and tested for consistency, so the same conversation gets the same score every time. That's what turns a practice tool into something you can make a decision with: pass or no-pass, before a new hire's first live patient call, with an audit trail behind it.
Bundled roleplay features
- Measures completion
- Feedback text
- Built for L&D reporting
- No consequence
Simmie
- Measures readiness
- Calibrated score with evidence
- Built for the person who owns the number
- Pass/no-pass gate before live patient contact
One additional accepted case per location per month covers it.
That's the whole business case, and it's deliberately conservative.
Priced per location, Simmie costs less than a single accepted treatment plan at most practices. You're not betting on a productivity theory - you're betting that one more patient per location per month says yes when the conversation is handled better.
The accepted case you didn't lose
One additional accepted plan per location per month is the entire business case. Run it against your own fee schedule rather than an industry average.
Your math
your average accepted case value × locations × 12
The acceptance points you close
You already know the spread between your best-converting practice and your worst. That gap is coaching, not diagnosis, and part of it is recoverable on the patient volume you have today.
Your math
presented plans × acceptance points gained × case value
The ramp you stop paying for
The number nobody spreadsheets: how long a new front-desk hire takes to stop costing you patients. Cut it from six weeks to two and you recover four weeks of new-patient conversion per hire, at every location, every time somebody leaves.
Your math
weeks of ramp saved × new-patient calls per week × booking value
We deliberately don't publish an industry-average case value or acceptance rate here - your fee schedule is the only one that matters in this calculation. Run it against your own numbers.
The improvement is measurable, because it's scored.
+13.4 points
average score improvement among users who complete a full practice cycle
72.9%
of users improve their score
Every conversation
transcribed, scored, and stored
Measured across engaged Simmie users, July-August 2026.
Built for the conversations your revenue actually runs through.
Treatment coordinators
Case presentation, fee objections, financing conversations, “I need to talk to my spouse.”
Front desk & patient coordinators
New patient inquiries, insurance questions, price-shoppers, rescheduling, recall and reactivation calls.
Practice managers & regional directors
Certify new hires before live patient contact. See readiness across every location without listening to a single call.
Wellness & aesthetic consultants
Consultation-to-package conversion, membership sales, elective cash-pay objections.
The conversation changes. The problem doesn't.
Dental, medical and wellness groups all lose revenue in the same place: a short conversation nobody scored, handled by somebody who learned it live. The scenarios differ. The certification model is identical.
Dental groups & DSOs
Conversations
New-patient calls, fee objections, insurance questions, treatment plan presentation, financing, six-month recall and reactivation.
Roles certified
Treatment coordinators, front desk, patient coordinators, practice managers
Pays for itself at
One additional accepted treatment plan per location per month
Medical & specialty groups
Conversations
New patient intake, referral coordination, elective and self-pay procedure conversations, benefits explanation, no-show and cancellation recovery.
Roles certified
Patient access reps, intake coordinators, referral coordinators, practice managers
Pays for itself at
One additional booked elective procedure per location per month
Wellness, med spa & aesthetics
Conversations
Consultation-to-package conversion, membership retention and cancellation saves, injectable and treatment-series objections, cash-pay price sensitivity.
Roles certified
Consultants, front desk, spa managers, franchise operators
Pays for itself at
One additional package or membership per location per month
No patients involved.
Every conversation is simulated. There's no protected health information in the system, nothing pulled from your practice management software, and no real patient on the other end of a training call. Your staff makes their mistakes with us instead of with them.
Pricing
Start with one location. Add the rest when it works.
Most groups start with a single practice - usually the front desk that loses the most calls - and expand once the conversion numbers move.
One location
Up to 5 front desk or treatment coordinators · Cancel anytime
- Unlimited practice calls for every coordinator on the team
- Scenarios built from your new patient calls and treatment plans
- One rubric scoring every coordinator the same way
- Readiness board by team member and by location
- Works on any phone, nothing to install
About $70 a coordinator - less than one new patient
Annual license (priced by team size & integrations)
Pricing built around your organization
Multi-location and DSO rollouts are scoped to your headcount, integrations, and reporting needs. We'll price it per location.
- Full platform access
- Personalized recommendations
- Manager dashboards & analytics
- AI Coach + AI Builder
- Certification & readiness tracking
- Custom rubrics & scenarios
Need SSO, in-tenant deployment, or advanced enterprise rollout? See our Enterprise platform.
What practice owners ask first
How is this different from the AI roleplay in our training platform?+−
Roleplay lets someone practice. Simmie scores that practice against a calibrated rubric, so the score means the same thing every time and you can act on it. Practice tools report completion; we report readiness.
How long does it take to set up?+−
A working scenario takes a few minutes - describe the patient situation in plain English and Simmie builds it. Most groups are running their first certification the same week.
Does this integrate with our practice management software?+−
It doesn't need to, and for most groups it shouldn't. Simmie runs alongside whatever you use. No PHI moves.
What does it cost?+−
Pricing is per location, not per seat, so a practice with four front-office staff pays the same as one with two. Schedule a consultation and we'll price it against your location count.
Will my staff actually use it?+−
They use it when it's short, specific, and tied to something real. Five-minute conversations about the objection they heard yesterday - not a 40-minute course module.
Can we build our own scenarios?+−
Yes. Most groups start with our library and immediately build their own - your fee schedule, your competitors, your most common objections, your worst Tuesday.
What is case acceptance training?+−
Structured practice and assessment on the conversation where a treatment plan is presented and a patient decides. Most practices train the clinical diagnosis thoroughly and the conversation not at all - which is where the plan is usually lost.
Do you work with single-location practices?+−
Yes, though the reporting is built for groups. If you have one location, you can hear the calls yourself. The dashboard matters when you can't.
Find out which location is losing the call.
Same patients. Same ad spend. The difference is whether the person who picks up has handled that call a hundred times already.