Sales Assessment & Certification for Commercial Real Estate Brokers
Measure every broker on investment thesis articulation, tenant negotiations, and complex deal structures. Simmie scores conversations against AI institutional investors, corporate tenants, and property owners — certifying high-stakes readiness before they walk into the BOV.
Trusted by leading commercial real estate firms
Four readiness gates. Pass them before the BOV, not during.
Each gate is binary — pass or repeat. No broker fronts an institutional buyer until every gate is green.
Investment Thesis
Pass criteria: Cap rate, NOI, IRR articulated against comparable trades
Until passed, blocks: Investor pitches, BOV presentations, capital markets meetings
Deal Structuring
Pass criteria: TI, free rent, escalations, and concessions defended with math
Until passed, blocks: Lease negotiations, LOI walkthroughs, term sheet conversations
Tenant Negotiations
Pass criteria: Counters anchored to comps, market intel, and tenant alternatives
Until passed, blocks: Renewal discussions, expansion talks, relocation pitches
Owner / Investor Conversations
Pass criteria: Portfolio strategy and disposition logic articulated like a principal
Until passed, blocks: Listing pitches, hold/sell debates, JV introductions
Four scoring categories. Defensible, repeatable, principal-level.
Every conversation is scored across these four dimensions. Reps see exactly where they earned points and exactly where they didn't.
Market & Asset Fluency
25%- Cites recent comps, trade prints, and absorption data without hedging
- Explains submarket dynamics, supply pipeline, and rent trajectory
- Translates asset class nuance (office, industrial, retail, multifamily) into client-relevant insight
Underwriting & Deal Math
30%- Walks the investor through cap rate, NOI growth, and IRR assumptions
- Defends every TI / concession against effective-rent math
- Frames downside scenarios and sensitivity without losing the room
Negotiation & Stakeholder Management
25%- Anchors counters to comps, alternatives, and capital cost — not gut
- Manages multi-party dynamics (owner, tenant, lender, JV partner) without dropping threads
- Knows when to hold the line versus trade — and frames trades as wins
Principal-Level Communication
20%- Speaks like a partner, not a coordinator — concise, data-led, decisive
- Earns the next meeting with a clear ask and a defensible point of view
- Documents follow-ups in writing the same business day
Built for high-stakes CRE conversations
Stop training brokers on real owners and real tenants. Certify readiness on AI counterparties first.
Underwriting under pressure
Reps defend cap rates, IRRs, and downside scenarios against AI institutional investors.
Lease & sale negotiations
Practice TI/concession trades and counter strategy against AI tenant reps and CFOs.
BOV and listing pitches
Score every pitch against owner-level expectations before walking into the boardroom.
Senior-broker certification
Promote producers based on rubric performance, not seniority or anecdote.
Investment Thesis — Pass Gate Walkthrough
Broker pitches a Class A office acquisition to a skeptical institutional investor.
AI Investor (Pension Fund Allocator)
"Cap rates in this submarket compressed 80 bps over the last cycle. Why am I buying at a 5.2 cap when I can wait six months and pick this up at a 6?"
Broker
"Three things. One — the in-place rent is 18% below market and we have a 47% lease rollover in months 13-30, so the going-in cap understates stabilized yield by ~120 bps. Two — there's no direct supply in this micro-market until 2028. Three — at a 6 cap in six months, you're also buying a different rate environment. The math says today."
AI Investor
"Walk me through the rollover assumptions. What rents are you marking-to-market?"
Rubric Scoring
Promote producers on rubric performance
Three tiers. Every promotion backed by scored evidence — not seniority or anecdote.
Tenant Rep — Certified
- Pass investment thesis and tenant negotiations gates
- 85%+ on lease economics and TI math sub-rubric
- Two AI tenant negotiations certified by a senior broker
Capital Markets — Certified
- Pass all four pass gates
- 90%+ on underwriting and deal math sub-rubric
- Defend a BOV scenario against an AI institutional buyer panel
Senior Broker — Certified
- All Capital Markets requirements
- 92%+ overall rubric average across 10 scored conversations
- Lead a multi-party scenario (owner, tenant, JV, lender) without coaching
Built for every CRE seat
From new associates to senior producers, every broker can be measured against the same standards.
Tenant Rep Brokers
Practice market tours, RFP defense, and lease negotiation against AI tenant decision-makers.
Capital Markets Brokers
Defend underwriting, navigate BOVs, and pitch institutional investors across asset classes.
Sales Managers
See exactly where every producer stands on every rubric — and prescribe the practice that closes the gap.