Sales Assessment & AI Roleplay for Wealth Management
Certify every advisor against your firm's rubric before they ever touch a real book. Simmie scores HNW conversations on discovery depth, suitability, fiduciary duty, and client experience — and uses pass gates to make readiness binary, not subjective.
Used by advisors at leading wealth firms
Most firms don't actually know who's ready
Wealth management readiness is usually a feeling: "Sarah seems sharp, let's give her the warm leads." But feelings don't scale, don't survive an audit, and don't protect a $50M book when an advisor freezes on a fiduciary question.
The Old Way
Bootcamp completion, a few ride-alongs, and a senior advisor's thumbs-up. No published bar. No documented readiness. No way to defend the certification when something goes wrong.
The Simmie Way
Four pass gates. One rubric per gate. Binary readiness. Every advisor scored against the same bar with a transcript and rubric breakdown attached to every attempt.
Binary readiness. Published rubrics. Zero ambiguity.
Every advisor must clear each gate before progressing. The bar is the same for everyone — no backchanneling, no "I think they've got it."
Foundation Gate
Demonstrates fluency in your firm's investment philosophy, fee structure, and value proposition.
New advisors who can't articulate your firm's differentiators in plain English.
Suitability Gate
Conducts a complete needs analysis, documents risk tolerance, and ties recommendations to stated objectives.
Recommendations that don't map to documented client goals — the kind that fail compliance review.
Fiduciary Gate
Discloses conflicts, explains fee impact, and recommends in the client's best interest under pressure.
Advisors who default to product-pushing when a prospect asks for the "best option."
Live-Ready Gate
Handles HNW objections, market downturn anxiety, and complex multi-generation planning conversations.
Anyone the firm wouldn't want sitting across from a $5M household next Tuesday.
The rubric every gate is scored against
Customizable to your firm's playbook. Below is the default wealth management rubric — four equally weighted categories, each with explicit pass criteria.
Discovery Depth
25%- Uncovers stated and unstated financial goals
- Quantifies time horizon and liquidity needs
- Maps generational and tax considerations
Suitability & Documentation
25%- Confirms risk tolerance with explicit language
- Ties every recommendation to documented goals
- Captures the data needed for an audit-ready file
Fiduciary & Compliance
25%- Discloses fees, conflicts, and alternatives proactively
- Avoids performance promises and forward-looking guarantees
- Uses approved language for product positioning
Client Experience
25%- Reframes losses without dismissing concern
- Handles fee objections with confidence and transparency
- Asks for the next meeting or referral with intent
Wealth Management Scenarios
The conversations that decide whether an advisor keeps a household — or loses it.
Portfolio Review with HNW Client
A $4M household questions underperformance versus benchmark and asks why fees are justified.
Multi-Generation Planning Call
Coordinate parents, adult children, and a trust attorney through an estate strategy discussion.
Fee Pressure from Robo Comparison
Defend your fee structure against a prospect citing 0.25% online platforms — without sounding defensive.
Bear Market Stability Call
Calm a retiree-in-sight client who wants to move 100% to cash after a 15% drawdown.
Held-Away Asset Capture
Surface assets at competitor firms, articulate consolidation value, and earn the consolidation conversation.
Suitability-Sensitive Recommendation
Recommend an alternative investment to an accredited investor — with full disclosure and audit trail.
See a Sample Pass Gate Roleplay
A snippet from the Suitability Gate — fee pressure from a prospect who's been comparing online platforms.
I've been looking at Wealthfront — they're 0.25%. You're asking for 1%. Tell me why I should pay four times more.
Fair question. Wealthfront is excellent at automated indexing. Where we earn the additional 75 basis points is on three things you mentioned earlier — the Roth conversion timing, the concentrated stock position from your IPO, and coordinating with your CPA on the QSBS exclusion. Let me show you what each of those is worth on your actual numbers.
Okay — show me. But I want to know what happens if the tax stuff doesn't materialize. Am I just paying 1% for nothing?
Why Wealth Management Teams Choose Simmie
Pass Gates Make Readiness Binary
No more ambiguous "I think they're ready" conversations. Each gate is a published rubric — advisors either meet the bar or they don't. The dashboard shows exactly which gate is blocking each rep.
Compliance Built Into Every Rubric
Suitability language, fee disclosure, fiduciary duty, and approved product positioning are scored automatically. Advisors learn the compliance habit alongside the sales skill — not as a separate training.
Audit-Ready Certification Records
Every gate attempt is logged with transcript, score, and rubric breakdown. Hand a regulator the certification trail without scrambling for documentation.
Certify advisors without recording a single client call
Traditional wealth management coaching means recording HNW client conversations — creating compliance exposure and privacy concerns. Simmie generates the same readiness signal from simulations, with zero impact on real client trust.
Stop guessing who's ready. Start certifying.
See how leading wealth firms use Simmie's pass gates and certification rubrics to defensibly certify every advisor — before the first HNW conversation.